The Reina Sofia Museum is eager to engage with the Multitude Art Prize (MAP) project, since it coincides with our concern with emerging cultural forms and artistic practices in the wider contemporary geopolitical context. The Reina Sofía Museum considers MAP as a relevant contribution to the issues which the L’Internationale network is addressing and will support the proposed programme of lectures and debates."
Manuel Borja-Villel, Director, Museo Nacional VCentro de Arte Reina Sofia


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Goodwill Ambassador

Joanne Ooi

Joanne Ooi has been appointed as a goodwill Ambassador to help promote the work of the Foundation and the Multitude Art Prize (MAP). She is a founder of Ooi Botos Gallery, one of Asia's leading contemporary art galleries until it closed in 2011. She is currently the CEO of ecommerce company,, which has been widely ballyhooed in fashion and tech industry circles for its disruptive consumer retail sales model. Before Plukka, Ooi founded environmental NGO, Clean Air Network (CAN), in 2009.

CAN conducted the biggest environmental campaign in Hong Kong's history and quickly became one of the fastest growing NGOs in Asia. One of CAN's greatest achievements was the organization and implementation of Asia's first true environmental art exhibition and auction, the Clean Air Auction, sponsored by Sotheby's and the International Herald Tribune among others. Prior to CAN, Ooi was the Creative Director of Shanghai Tang. 

Largely credited with the turn-around of Shanghai Tang, Ooi has been profiled in the New York Times, Time Magazine, Good Morning America and appeared on the cover of Fast Company Magazine, in addition to many other international media.  Ooi graduated from Columbia University and has a law degree from the University of Pennsylvania.

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